Rollover and Sleep
It’s the old ‘strategic’ decision that needs to be taken – build rollover test facilities, or invest in technology to prevent rollovers in the first place.
GM seems to be doing the former. Millions of dollars have just been pumped into a new state-of-the-art rollover crash testing facility at
DaimlerChrysler, on the other hand, is going all out to get to the root of the problem. It is investing heavily in technology that will make sure that silicon chips are buzzing away under the hood, ensuring that you don’t crash in the first place. In come Night Vision (started off as standard on the S-Class, and now standard on the E-Class as well), and a peculiar device that will help drivers combat something called ‘microsleep’. (Obviously, Mercedes’ marketing department is taking its job beyond giving fancy names to future-spec technology – now they have human sleep patterns on their radar)
On the one hand, then, a cash-strapped GM is pumping millions into devising technology that will get to work once a crash has occurred. On the other hand, a somewhat crisis-facing DaimlerChrysler is pumping millions into fine-tuning silicon wizardry that won’t let crashes happen in the first place.
Make no mistake, though: GM most definitely also has concurrent programs under which its R&D scientists pore over reams of data to ensure that your car does not crash, and DaimlerChrysler’s R&D ‘Herr’s are doing their bit to put air balloons everywhere in your car. It is just that on a broad level, the approaches that both manufacturers are following with respect to developing gadgets related to safety are very different from each other.
What works in the good old world then? A little bit of both, I’d say. Till we come to a point where DC’s technology is suitably affordable, and rollovers (and crashes) are a thing of the past, we’ll have to make do with what is churned out of GM’s labs. Short term bets on GM, long term ones on DC.
Then, of course, there are the ‘fringe’ issues. Will GM be selling any cars all in 2012? Will DC have recovered from its quality nightmares then? Will there be any cars at all? Will they be traveling fast enough to rollover? Then again, when cynicism starts to creep in, it knows no heights (or depths, rather).
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